I've seen people who are driven to make a success of a venture that only end up driving themselves into the ground because, though they may be moving, they are moving in the wrong direction. In business, nothing is more important than results and accurate numbers, those are the true indicators of growth. As important as it is to be committed to making your venture work, some things just outweigh commitment on the scale of importance. What can some of those things be?
There are many factors that contribute to the success of any venture. These factors are well known to, and regularly applied by the most successful businesses. Some of them are easily ignored by many small businesses, hence, they never grow beyond a certain small point. One of such factors is quality customer service; note, it's not just any form of customer service. Quality customer service is important to the survival and flourishing of any business. Continue reading to find out 5 ways it helps improve your small business.
For every small businessperson you will ever meet, there are three personality types working within them. These personality types affect the way the person will approach and do business. In this article and next week's I will talk about these personality types and in what exact ways they affect small business practices. Read on to find out more.
This is the second, and concluding part of last week's article. In it, we will discuss how the stages of a small business' life cycle are affected by the personality types. Also, we find out at what stage small businesses tend to fail the most.
Your business represents you, it represents your person. People tend to tag businesses with the personality of their owners. So basically as a business owner you are selling yourself. Your business is who you are.
The size of a business should not debar it from fully functioning as a proper business. The general perception among small business owners is mission statements are for large organisations. A mission statement is simply defined as a formal summary of the aims and values of a company, an organisation or an individual. It is a simple way of explaining what your company stands for, your ethos and what guides your affairs.
A mission statement should exude the soul and essence of your business. It is a simple way of letting people know what your business stands for. In my previous article, I discussed five reasons why you need a mission statement. This post is to show you how to craft a mission statement that is well suited to your business.
The word of mouth marketing still remains the most effective form of marketing. Potential customers can be canvassed and swayed into taking the intended action. They become your most ardent believer because they heard from you directly or from another believer.
It is important to note that no business can rise above the level of the quality of its personnel. This is why big organization spend a lot on training and improving their personnel, and this is what small businesses need to do to. However, they don't have to spend as much.
If you’re finding the task of setting up your business and website a little daunting then we’ve got the perfect article for you! Here we lay out how to get the ball rolling in just six easy steps. This includes business registration and building your own website.
As a small business, you may or may not have the money to pay for celebrity endorsements or to contract brand ambassadors. However, what you do have is the mind and the available resources to convert some of your loyal customers into ambassadors.
Want to appear on Google Maps when your potential clients are looking for you? It’s time to take control of your business listings on Google. We explain how to do this in just five easy steps. There’s loads of other tips too!
Want to take your digital marketing into your own hands? We've got a bunch of ways you can get started that are completely free. All you'll need is a bit of time and a positive attitude and you could be increasing your number of customers in no time!
The ability to satisfy customers is a product of Apple's core beliefs that run through the organization from the top management to the sales staff at the Apple Store. Visiting an Apple store is an experience in itself. You are in a different world compared to your regular customer service experience.
Ever felt overwhelmed by the options when it comes to social media marketing for your business? Here we’ll help you decide which ones you really need in order to succeed. We have you covered for all the major channels!
You write interesting and relevant content online, but no one seems to be reading it. Sound familiar? Just a few formatting and writing tips could help boost your numbers. Check it out here to start making your content more readable almost instantly.